IAA 2021: mobility concepts for the future
“What will move us next’ was the slogan of this year’s IAA Internationale Automobilausstellung 2021. After moving from Frankfurt to Munich this year, the IAA took place in its new home from Sept. 7-12th. Being the first major international event in Germany after the past months without live events, it was also a symbol of restart highly welcomed in the events industry.
The IAA this year sported a new concept, mobility solutions for the future. It was dedicated to the transformation to climate neutrality and towards a future that will be safer, more efficient and climate-friendly. It was held both online and live.
“The IAA MOBILITY presents the future of mobility so that it can be watched, touched, experienced and discussed. More than 1,000 exhibitors and speakers presented innovations and concepts. Over 700 exhibitors represented in total, including brands of cars and bicycles, important players from the tech sector and all the major firms in the supply industry. The IAA hosted more than 100 world premieres” according to the official press release.
Artlogic is proud to have provided crew for several of our clients and restarted our trade fair and exhibition activities with a project as big and important as the IAA.
Foto: Rafael Hideki Tamanaha via Pexels
